Pay per click (PPC) is an Internet advertising model used to direct
traffic to websites, where advertisers pay the hosting service when the ad is
clicked. With search engines, advertisers typically bid on keyword phrases
relevant to their target market. Content sites commonly charge a fixed price
per click rather than use a bidding system.
Pay Per Sale (PPS)
In a pay-per-sale type of affiliate marketing, the merchants pay the affiliates a certain fee whenever the visitors he has referred to the merchant’s site actually buys something from the merchant’s site. Affiliates are often paid on commission basis, although other merchants would opt to pay a fixed fee. But no matter what the basis of the fee is, it is generally higher than the fee paid to affiliates in a pay-per-click affiliate program.
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PPC is the most popular type of affiliate
marketing for affiliates with small websites, and probably the easiest way for
them to earn money. In this affiliate marketing type, the merchant pays his
affiliate whenever a visitor is referred to his site, that is whenever someone
clicks through the merchant’s banner or text ads. The affiliate gets paid a
certain amount even if the visitor he referred does not purchase anything from
the merchant’s site. However, typical fees for PPC affiliate programs are
small, usually not exceeding a dollar for every click.Pay Per Lead (PPL)
The pay-per-lead type of affiliate marketing is a slight variation of the PPS type and is often used by insurance and finance companies and other companies who rely on leads for their company to grow. In this type of affiliate marketing, the affiliate is paid whenever the visitor he referred to the merchant’s site fills up an application form or any similar form related to the business of the company. Compensation for this type of affiliate marketing is based on a fixed fee whose rates approximate that of the fixed fee in the PPS type.Pay Per Sale (PPS)
In a pay-per-sale type of affiliate marketing, the merchants pay the affiliates a certain fee whenever the visitors he has referred to the merchant’s site actually buys something from the merchant’s site. Affiliates are often paid on commission basis, although other merchants would opt to pay a fixed fee. But no matter what the basis of the fee is, it is generally higher than the fee paid to affiliates in a pay-per-click affiliate program.